Company Profile

SINCE 1949

China Tea Co. Ltd

China Tea Co., Ltd. (hereinafter referred to as “China Tea”) is one of the 18 specialized companies of COFCO and one of the 12 grain and oil food industry chains of COFCO. With the inheritance and development of the traditional Chinese tea culture as its mission and positioning a whole-category company of brand consumption goods with integrated operation, China Tea adheres to the concept of nature, ecology, safety, and health, and is committed to offering consumers tea-oriented products and related services, based on the brand proposition of "National drink ChinaTea".

Founded in 1949, China Tea is the first state-owned company since the founding of the People's Republic of China and has made important contributions to the national economic construction. As a representative of the Chinese tea enterprises, the Company has natural deposition of brand history and consumer trust, ranked first in the list of tea enterprises in the repository of China’s Time-honored Brand as the only whole-category tea enterprise, and also ranked first in the list of top 100 tea enterprises in the tea industry for consecutive years. Over more than half a century, the company's products brought fragrance at home and abroad as a country gift for many times, the brand "ChinaTea" won the high recognition and trust of dealers and consumers at home and abroad, becoming the symbol of Chinese tea. In 2017, China Tea selected Seawall black tea, ChinaTea Butterfly jasmine tea, ChinaTea West Lake Longjing green tea, ChinaTea Mingshan Pasha cooked Puer tea products to provide the “Belt and Road” International Cooperation Forum as officially designated supplies, ChinaTea Bigboss Seawall black tea as the optional product for meetings of the BRICS leaders. China Tea get great praise in the world again.

Under the guidance of the strategy of "whole-industry-chain" of COFCO, China Tea, through management and control across the whole industry chain and controlling the resources of high quality tea with the operation mode of "company + supplier + tea farmer" control, provides high quality raw material which is natural, green, healthy, and safe for tea production, effectively guaranteeing the excellent quality of the products. With processing bases in Xiamen, Fuzhou, Quanzhou, Yunnan, Hunan, and Guangxi, the company boasts for its advanced production and processing technology and equipment, high specialization degree, and strict production standards. The company has established more than 1,300 exclusive stores and over 35,000 retail terminals, forming a sales network covering both domestic and foreign markets. The company supplies products including black tea, Oolong tea, flower tea, white tea, Liu Pao tea, Puer tea, dark tea, tea drinks, etc., and has created several best-selling brands such the core brand "ChinaTea" and product brands of Seawall, Butterfly, 100-year Mucang, and Monkey King.

China Tea now has established divisions of four product categories: Oolong Tea Division (China Tea in Xiamen, China Tea in Fujian), Dark Tea Division (China Tea in Hunan), Puer Tea Division (China Tea in Yunnan, China Tea in Guangxi), Green Tea Division (China Tea in Anhui), and other business including China Tea Rongtong (Beijing) Tea Industry Co., Ltd., and China Tea Life (Beijing) Tea Industry Co., Ltd.

By virtue of fully understanding and deep understanding of the Chinese tea industry, China Tea will become the world's leading tea enterprise through perfecting layout, building brand, strengthening channel-based industry chain layout, and also through enhancing operation management, promoting systems and mechanisms, and improving investment promotion, and also the true representative of the Chinese tea products, offering tea, the oldest and stunning natural health drink to consumers and carry forwarding the Chinese tea culture worldwide